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Feb 21 2024

Carbon Accounting: The Sustainability Superpower Your Company Can't Afford to Ignore!

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Carbon Accounting: The Sustainability Superpower Your Company Can't Afford to Ignore!

Picture this: You're a business leader in a world hurtling towards climate catastrophe. Extreme weather events, supply chain disruptions, and regulatory pressures are bearing down on your company from all sides. Investors, customers, and employees are demanding real action on sustainability, not just lip service. And the clock is ticking on the global goal of limiting warming to 1.5°C.

What do you do? You could bury your head in the sand and hope for the best. You could make a few token gestures towards greening your operations and call it a day. Or you could unleash your company's hidden sustainability superpower: carbon accounting.

That's right, carbon accounting - the process of measuring, reporting, and ultimately reducing your company's greenhouse gas emissions - is not just a boring compliance exercise. It's a transformative tool that can help your business thrive in the low-carbon economy, while also making a real dent in the climate crisis.

Still not convinced? Here are five reasons why carbon accounting is the sustainability superpower your company can't afford to ignore:

It's the foundation of any credible climate strategy: You can't manage what you don't measure, as the old adage goes. And when it comes to climate change, measuring your carbon footprint is the first and most essential step. Without a clear and comprehensive understanding of your emissions - across your operations, supply chain, and product lifecycle - any climate targets or initiatives will be little more than guesswork. Carbon accounting provides the baseline and the roadmap for meaningful climate action.
It's a catalyst for operational efficiency and cost savings: Here's a dirty little secret about carbon emissions: they're often a sign of waste and inefficiency in your business. Whether it's energy-guzzling equipment, over-packaging, or excess business travel, carbon hotspots are often cost hotspots too. By shining a light on these areas through carbon accounting, you can identify opportunities to streamline your operations, cut waste, and save money - all while reducing your environmental impact. It's a win-win.
It's a magnet for green capital and customer loyalty: As the world wakes up to the urgency of the climate crisis, investors and customers are increasingly looking to put their money where their values are. Companies with strong carbon accounting practices and credible climate targets are becoming magnets for green capital and customer loyalty. From green bonds and sustainability-linked loans to consumer purchasing decisions and B2B procurement policies, being able to demonstrate robust carbon management is fast becoming a prerequisite for accessing markets and capital in the low-carbon economy.

**It's a shield against regulatory risk and reputational harm:**The regulatory landscape around carbon disclosure and pricing is evolving rapidly, with mandatory reporting requirements and carbon taxes being introduced in more and more jurisdictions. At the same time, companies that are seen as laggards or greenwashers on climate action are facing growing reputational risks, from shareholder resolutions and divestment campaigns to consumer boycotts and employee activism. Carbon accounting can help your company stay ahead of the regulatory curve and build trust with stakeholders, by providing transparent, third-party-verified disclosure of your emissions and progress towards your climate goals.

It's a springboard for innovation and growth: Perhaps most excitingly, carbon accounting can be a springboard for innovation and growth in the low-carbon economy. By providing granular data on emissions hotspots and reduction opportunities, it can help your company identify areas for research and development into cleaner technologies, circular business models, and low-carbon products and services. It can also help you benchmark your performance against industry peers and best practices, and collaborate with suppliers, customers, and other partners to drive systemic change. In short, carbon accounting is not just a tool for managing risk - it's a tool for seizing opportunity in a rapidly decarbonizing world.
Now, I know what you might be thinking: "This all sounds great, but carbon accounting is hard! It's complex, time-consuming, and expensive. My company doesn't have the resources or expertise to do it right."

And you're not wrong. Carbon accounting can be a daunting undertaking, especially for companies that are just starting out on their sustainability journey. But here's the thing: it doesn't have to be.

Thanks to a new generation of carbon accounting software and services, it's easier than ever for companies of all sizes and sectors to harness the power of this sustainability superpower. These tools can automate data collection, streamline reporting, and provide real-time insights and analytics - all while ensuring compliance with the latest standards and regulations.

And the benefits of investing in carbon accounting far outweigh the costs. According to a recent study by CDP, companies that actively manage and disclose their carbon emissions outperform their peers on the stock market by 5.5% per year. And that's just the tip of the iceberg.

So if you're a business leader who wants to not only survive but thrive in the low-carbon economy, it's time to unleash your carbon accounting superpower. It's time to measure your emissions, set bold reduction targets, and take decisive action to decarbonize your business.

And it's time to do it now. Because in the race against climate change, there is no time to waste. The companies that embrace carbon accounting today will be the sustainability superheroes of tomorrow - the ones that not only help save the planet, but also reap the rewards of green growth and resilience.

So put on your carbon accounting cape, and let's get to work. The world needs your sustainability superpowers more than ever.

About Newtral

Newtral AI Platform- Enterprise ESG Platform for Corporates and Supply Chain

We help organizations automate their ESG metric measurements, tracking and reporting across company as well as their supply chain. Our platform solves for all corporate sustainability reporting and carbon accounting needs.

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