Framework · CORPORATE

A Voluntary Label Just Started Checking Someone Else's Paperwork

A draft notification redrawing India's Ecomark criteria for six unrelated product categories treats them all as one documentation problem — for batteries, it goes further, making the label conditional on a separate, already-existing registration scheme.

PC
Pratyush Chhatwal
Sustainability Lead, Newtral
Published
July 28, 2026
Last reviewed
July 28, 2026
Read time
5 min · 1,076 words
Current
Key takeaways
  • 01MoEFCC's draft Ecomark amendment (G.S.R. 452(E)) rewrites certification criteria for six unrelated product categories at once, all sharing an identical QR-code disclosure requirement.
  • 02For batteries specifically, earning the Ecomark label now requires first registering on CPCB's Battery Waste Management EPR portal — a second regulator's paperwork as a precondition of a voluntary label.
  • 03The battery entry's recycled-lead phase-in schedule already expects 70% compliance for FY 2026-27, the same fiscal year the draft was published in — two of its three target years had already partly elapsed before the rule existed even in draft form.

A draft notification redrawing India's Ecomark criteria for six unrelated product categories — paints, batteries, paper, wood substitutes, fire extinguishers, coir — treats all six as one documentation problem. For batteries, it goes further: getting the label now means first proving compliance with a separate, already-existing registration scheme.

On 8 June 2026, the Ministry of Environment, Forest and Climate Change notified a draft amendment — G.S.R. 452(E) — to the First Schedule of the Ecomark Rules, 2024, rewriting the certification criteria for six product categories at once: paints and powder coatings, batteries, paper, wood and wood-substitute products, fire extinguishers, and coir. The comment window closes 7 August 2026. Nothing in it is final, and any of it could change before then. But read as a set rather than six separate stories, the draft does something the "stricter norms" framing in early coverage misses: it treats Ecomark's 2026 redesign as one documentation exercise, not six.

01

Six Schedules, One New Line

Every one of the six revised entries carries an identical instruction, near word for word: product packaging must bear a QR code specifying the criteria under which the product earned the label. Paint cans, battery casings, reams of paper, plywood sheets, fire extinguisher cylinders and coir mats have nothing else in common — different Bureau of Indian Standards codes, different pollution-control regimes, different supply chains, different end markets. The one thing this draft gives all six is the same disclosure mechanic, inserted into the same slot in the same "General Criteria" clause every time. That pattern is a tell. Whoever drafted this wasn't solving six separate category problems one at a time. They were solving one problem — that an Ecomark label currently tells a buyer nothing about which specific criteria a given product actually met — and applying the identical fix everywhere at once. (That reading of intent is inference on this Engine's part; the notification itself doesn't say why the QR-code clause repeats identically across categories, only that it does.)

02

The Battery Entry Borrows a Portal

The batteries entry does something none of the other five do. Its specific criteria require the manufacturer to register on the Central Pollution Control Board's Battery Waste Management EPR portal, under the Battery Waste Management Rules, 2022, and to print the resulting registration number on the pack or label. Ecomark itself is not a mandate — the notification's own preamble frames it as something a product holds in addition to a BIS licence or a Quality Control Order mandate, not instead of one, once it separately meets the schedule's criteria. What the batteries entry now does is make one specific external registration a precondition of the label itself, ahead of anything the environment ministry's own criteria test.

Whether that CPCB registration already exists as a standalone obligation independent of Ecomark isn't something this notification settles, and it wasn't possible to check CPCB's own portal or the Battery Waste Management Rules text directly against a primary source this cycle. That's a real gap, not a rounding error, and this Engine isn't asserting the point either way. What is fully sourced and narrower is still worth stating plainly: Ecomark eligibility for batteries now runs, by name, through a second regulator's paperwork — a battery maker chasing the label has to produce that portal's registration number before the ministry's own criteria on the same entry, including its heavy-metal caps, even come into play.

03

A Schedule That Started Before the Draft Existed

The batteries entry also sets a recycled-lead floor for lead-acid battery manufacturers: 50% in FY 2024-25, 60% in FY 2025-26, and 70% from FY 2026-27 onward. The draft proposing this schedule was published in June 2026 — inside FY 2026-27, the same year the schedule already expects 70% compliance. Two of the three years in that phase-in table had partly or entirely elapsed before the rule naming them existed in even draft form. (Whether that means the schedule was carried over from an earlier working draft without the years being updated, or was written to describe a recycled-lead practice manufacturers were already expected to be following, isn't something the text confirms — that's a reading, not a fact this notification states.) Either way, a compliance team encountering this schedule for the first time in August 2026 will be reading targets for two fiscal years that have already run their course, inside a document still open for public comment.

04

The Rest of the Schedule Is Just as Specific

The same granularity shows up outside batteries. The paints and powder-coatings entry sets Volatile Organic Compound ceilings by product type — zero for powder coatings, 10 grams per litre for water-based paint, 200 grams per litre for solvent-based paint — rather than one blanket number. The wood and wood-substitutes entry caps formaldehyde at 8 milligrams per 100 grams of oven-dry sample, tied to three named BIS standards rather than a general limit. And all six categories — not just batteries — require the manufacturer to hold a valid ISO 14001:2015 environmental management certificate before the label is even considered. None of these numbers is new in isolation; what's non-obvious is that they now arrive bundled, identically structured, across categories a compliance function would ordinarily track through six different desks.

05

What a Well-Run Compliance Function Does With a Draft Like This

A well-run operation doesn't treat a draft with ten days left on its comment window as a deadline — objections go to the Joint Secretary at Indira Paryavaran Bhawan, or by email, and the criteria can still move before finalisation. But the more common mistake runs the other way: filing this under "environmental labelling, not compliance," and moving on. Ecomark is not itself a mandate — the notification's own preamble treats it as additional to BIS or Quality Control Order compliance, not a substitute for it. What this draft sets is what the voluntary label now costs to earn. A battery manufacturer chasing it has to produce a second regulator's registration number as part of the price of entry, on top of an ISO 14001 certificate that reads identically whether the product line is a fire extinguisher or a ream of paper. The six-category uniformity is the actual story here, not any single category's numbers — and it was legible only by reading the one gazette document whole, not the six separate write-ups sector coverage has produced so far.

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About the author
Pratyush Chhatwal
Sustainability Lead, Newtral
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